2. Who we are
2.1 We are registered with the Data Protection Commissioner as a data controller under the Data Protection Acts 1998 and 2003 (the “Acts”)
2.2 Our company name is Straight Teeth Direct Europe Ltd.
2.3 Our registered address is Straight Teeth Direct Europe Limited, 46 Fitzwilliam Square West, Dublin 2, D02 PY01, IRELAND.
2.4 Our nominated contact address is firstname.lastname@example.org.
3. What we may collect
3.1 We may collect and process the following data about you that may, in certain circumstances, constitute personal data and/or sensitive personal data:
3.1.3 e-mail address;
3.1.4 phone number;
3.1.5 postal address;
3.1.6 date of birth;
3.1.8 information you put into apps, forms or surveys on our site or app at any time (including sensitive personal health data and dental records);
3.1.9 a record of any correspondence between us;
3.1.10 details of transactions you carry out through our site or app;
3.1.11 details of your visits to our site and the resources you use; and
3.1.12 information about your device, computer (e.g. your IP address, browser, operating system, etc.) for system administration and to report aggregate information to our advertisers
4.1 We collect the Internet Protocol (IP) address of the device you use to access the Service, information about the operating system of your device and information about whether or not you are logged into a specific iOS device, as well as the name of your internet service provider.
4.3 Google Analytics may be an element of the Service. By using cookies, Google Analytics collects and stores data such as time of visit, pages visited, time spent on each page of the website, the Internet Protocol address, and the type of operating system used in the devices used to access the Service. By using a browser plug-in provided by Google, you can opt out of Google Analytics.
4.4 Moreover, details of your visits to the Service including, but not limited to, traffic data, location data, weblogs and other communication data may also be collected.
5. How we use what we collect
5.1 We use information about you to:
5.1.1 present site and app content effectively to you;
5.1.2 manage the Service;
5.1.3 provide information and services that you request, or (with your consent) which we think may interest you;
5.1.4 share with authorised clinicians, dentists and laboratories to enable your service to be fulfilled;
5.1.5 carry out market research;
5.1.6 audit and analyse the Service;
5.1.7 prevent and investigate fraud and other misuses;
5.1.8 protect our rights and/or our property; and
5.1.9 inform you about other goods and services that might interest you.
5.2 If you are already our customer, we will only contact you electronically about things similar to your previous orders.
5.3 If you are a new customer, you will only be contacted if you give your consent.
5.4 If you don’t want to be contacted for marketing purposes, you can unsubscribe from marketing emails and tick the relevant box to opt out of sms.
5.5 Please note: We don’t identify individuals to our advertisers, but we do give them aggregate information to help them reach their target audience, and we may use information we have collected to display advertisements to that audience.
6. Where we store your data
6.1 We may transfer your collected data to storage outside the European Economic Area (EEA).
6.2 By giving us your personal data, you agree to this arrangement. We will do what we reasonably can to keep your data secure.
6.3 If we give you a password, you must keep it confidential. Please don’t share it. Although we try to provide protection, we cannot guarantee complete security for your data, and you take the risk that any sending of that data turns out to be not secure despite our efforts.
7. Disclosing your information
7.1 We are allowed to disclose your information in the following cases:
7.1.1 in connection with the provision of the Service (including the disclosure of your data to relevant dental professionals and manufacturers.
7.1.2 if we want to sell our business, or our company, we can disclose it to the potential buyer;
7.1.3 we can disclose it to other businesses in our group;
7.1.4 we can disclose it if we have a legal obligation to do so, or in order to protect other people’s property, safety or rights
8. Your rights
8.1 You can ask us not to use your data for marketing. You can do this by ticking the relevant boxes on our forms, or by contacting us at any time at email@example.com.
8.2 The Acts give you the right to see information we hold about you. We can charge you a fee (currently £5.25) for this service.
9. Links to other sites
12. Governing Law